In this workshop, staff members from
FARMroots, which provides business and technical assistance to farmers selling through
NYC Greenmarkets, will help small farmers leverage valuable research conducted by the multi-million-dollar supermarket industry and apply it to your farmers market marketing. Learn tips for advanced merchandizing, how to appeal to a customer’s behavioral habits, segmenting your market, and how to leverage sales data records to make informed marketing decisions. Farmers who have participated in our season-long marketing technical assistance have seen, on average, a 15 percent increase in sales!