Christine Su
PastureMap CEO
San Francisco, CA
Christine Su is the CEO and co-founder of PastureMap, a software platform helping ranchers make more profits building healthy grasslands. At PastureMap, Christine has invested in statewide partnerships with the USDA to build soil carbon data into PastureMap's grazing management and planning software, to lay the foundation for soil health incentives and a carbon market for farmers.
Prior to founding PastureMap, Christine has worked on farms and ranches in four continents, including California, New Zealand, Japan. Prior to founding PastureMap, she worked at McKinsey and at KKR Capstone, where she was an operations executive leading operational performance improvement in companies from $500 million to $2 billion in company size.. Christine serves on the boards of the Grassfed Exchange and Quivira Coalition. She is also working on Kinship Foods, a consumer food brand of Asian comfort foods, raised with regenerative ingredients.
PastureMap
PastureMap is ranching software that helps ranchers implement regenerative grazing practices, and tracks soil carbon and biodiversity data so they can get rewarded for climate friendly practices. We are building the information backbone of a regenerative meat industry. At PastureMap, we have invested in statewide partnerships with the USDA, Point Blue Conservation Science, and Zero Foodprint to build soil carbon data into PastureMap's software, to reward farmers for improving soil health. We are working on a second business, Kinship Foods. It's a consumer brand of Asian comfort foods like dumplings and hot pot kits, made with 100% pasture-raised and regenerative meats.