Franco Fubini
Natoora CEO
New York City, London, Paris
Franco Fubini is the founder and CEO of Natoora. Bringing together some of the best independent growers in the world, Franco has built a supply chain founded on transparency and direct relationships in order to challenge intensive, year-round production methods geared towards high yields. Franco’s unique approach to seasonality & sourcing has been raising the bar on flavor for over a decade and has radically transformed the way food is being farmed and supplied. Today Natoora is actively shaping the way top chefs cook in London, New York and Paris with the ultimate goal of revolutionizing the food system as a whole.